Notifications can be fully customized and use either text or HTML. They are sent to your customers at different times in the subscription lifecycle. For example, a welcome e-mail when a customer signs up and a cancellation e-mail when a subscription is cancelled.
The templates contain both the text for the notification and tokens which are replaced with your company and customer data when generating the notification. This is analogous to a mail merge in which certain parts of a message are filled in with customer specific information. Each notification template has a number of tokens which are relevant to the notification. Tokens are identified by placing a “$” at the beginning and the end of the token name. For example $CustomerName$ is the token that will be replaced with the actual customer name when generating the notification.
Refer to the advanced template topics page for information on advanced template control flow such as looping as well as formatting of tokens.